As third-party cookies phase out, first-party data becomes your most valuable marketing asset. Discover why it matters and how to leverage it effectively.
As browsers phase out third-party cookies and privacy regulations tighten, your direct relationship with customers is more valuable than ever.
First-party data is information you collect directly from your audience with their consent. It's more accurate, relevant, and privacy-compliant than third-party data.
First-party data unlocks valuable insights and opportunities that third-party cookies never could.
Collected with customer consent, first-party data helps you stay compliant with global privacy regulations while building trust.
Direct data collection ensures greater accuracy and relevance, leading to better marketing decisions and ROI.
Transparent data collection builds stronger customer relationships and brand loyalty over time.
Companies with robust first-party data strategies will outperform competitors in the cookieless future.
First-party data enables more meaningful personalization that resonates with your audience's needs.
Reduce dependency on paid third-party data sources and improve your marketing budget allocation.
How to collect, manage, and activate first-party data effectively in a cookieless world.
Offer clear value to customers in exchange for their data. This could be exclusive content, personalized recommendations, or loyalty rewards.
Zero-party data is information customers intentionally share with you, like preferences and plans. It's the most valuable data you can collect.
Connect your first-party data sources and activate insights across channels with a unified customer data platform (CDP).
Learn from companies already succeeding with first-party data strategies.
Publishing Industry
"By transitioning to a first-party data strategy, we've seen a 42% increase in newsletter subscriptions and a 38% improvement in ad targeting accuracy."
Eliza Thornwood
Chief Digital Officer
E-commerce
"Our loyalty program now serves as our primary first-party data collection tool, resulting in 65% higher customer lifetime value for members."
Marcus Calloway
VP of Customer Experience
Travel Industry
"Implementing a first-party data strategy helped us navigate the pandemic recovery with personalized offers that drove a 3x increase in conversion rates."
Serena Kingstower
Marketing Director
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